SEO Port Macquarie
Explode Your Business with the Power of Google
We are the best at driving targeted traffic from Google, right to your website
Wouldn't You Love More Customers?
We have been testing our strategies for years to ensure we
dominate our competition, we can do the same for you.
DCA Digital is owned and based in Australia, just like you are. Discover how we partner with you, our team's technical expertise is now yours.
Do more than rank at the top, rank multiple times at the top. Dominate the competition and show your customer's who #1 is.
We want to earn your business every month. You will be excited to see what happens every month, we are sure you stick around.
Grow Customer Base
No other marketing company will be able to come close to us. We will drive more customers to your site than anyone.
We make sure all roads point to you. With more customers coming to your site, it will lead to more sales. Who wouldn't love that?
In House Only
All work is done by a team of professionals. There is no cutting corners, outsourcing or black hat tactics done by other companies.
We send easy to read reports so you know where you stand along with news relevant to the industry so you can be informed.
President at Viking Vinyls
" David James is a smart, professional and highly efficient SEO. He has been an invaluable help to me recently. He stays on top of the search algorithms and changes and is a great forward thinker. If you have a chance to work with him, do it, you won't be disappointed. Thank you DCA Digital. "
The Best SEO Port Macquarie Has Seen
Not too long ago, small and mid-sized businesses serving a predominantly local clientele had little concern with fine tuning their local SEO. Many didn't even have an online presence. A static information-based website was the most that even the forwarding thinking companies had. There was no pressure to rank well in local search engine results. The focus of local businesses in areas such as Port Macquarie was centered primarily on more traditional means of marketing. We have filled this gap and provide the best SEO Port Macquarie has to offer.
Fast forward to the present and that paradigm has changed entirely. An online presence is taken as a given, not as a luxurious extravagance. Presently, any local business must concern itself with local SEO -- not only to grow, but also to remain competitive. In a market such as Port Macquarie, with a population of 73,000 inclusive of its surrounding areas, retaining the services of an SEO agency well versed in the proper tactics for successful local SEO is essential.
Why is Local SEO So Important?
For a business in Port Macquarie, SEO is critical to the process of gaining new customers while simultaneously extending the value of existing ones. Data collected by SEO associations and online search juggernauts, such as Google, collaborates this. Figures demonstrate, that as of 2016, over 60 percent of people use online search as their preferred method for sourcing local products and services. That means that local print and traditional media advertising are no longer the primary source for leads on new customers.
A further indicator that such trends are what will be true going into the future is that 50 percent of consumers in moderately sized markets, such as Port Macquarie, use online local search on a daily basis. Clearly, any local business seeking success cannot ignore their need for an optimized online presence.
It is unfortunate that many businesses in Port Macquarie still fail to place a high value on local SEO. Some adhere to the notion that local SEO consists of nothing more than making some minor changes to their website in order to rank highly. Others compound their problems by tackling local SEO themselves. In the latter example, not only do they take important time from the operation of their business, but they also expose themselves to fundamental and costly mistakes. Effective local Port Macquarie SEO comes from an agency that is fully knowledgeable not only about the minutiae of technical details involved in the process, but also with the nuances of the Port Macquarie market and its demographics.
What Exactly Does a Local Port Macquaire SEO Agency Offer?
The simple answer to this question is that a local SEO agency will have full knowledge of the local market and will be able to offer a comprehensive SEO solution for your business. In order to understand the value in this, a more detailed overview is required.
First, an agency versed in SEO specifically for the Port Macquaire region will help establish your company's SEO strategy. Once the strategy is developed the agency implements it and continuously monitors it in order to assure that it is being sustained properly. If a business has a pre-exisitng SEO strategy, the agency will usually perform an audit of the current process. Areas for improvement are identified, as too are areas that require fresh implementation. For companies that do not have an active SEO strategy, a need analysis is conducted in order to structure one specific to your business.
What Is the Primary Purpose and Goals for a Local Port Macquaire SEO Strategy?
The primary purpose of a local SEO strategy should be to consistently rank above your competitive set on search engine results pages. The main goals of the strategy should be:
- Improving upon your current organic search results
- Increasing the number of conversions
- Maximizing your traffic from desktop and mobile sources
- Improving the structure of your website
What Can Realistically Be Expected From My SEO Strategy?
By improving your organic search results, your business will begin to rank higher in the SERPs for as many locally prudent search terms as possible. This means that your business will experience an increase in exposure to potential customers. This in turn will begin the process of helping to solidify your brand with the public. This helps to build trust, a sense of validation in the eyes of the consumer when they are still undecided. Depending on your specific industry, it can take from five to as many as fifteen brand associations before a new customer selects a new company. The more consistently you appear at the top of the search results, the more that this subconscious connection is made with your prospective client. When the decisive moment comes for them to make a choice, if they have seen you rank higher for longer than your competition, the more likely that they are to choose your company over the others.
A higher search result ranking also serves to capture those prospective customers that are ready to make a decisive purchasing decision immediately. Businesses that are able to rank highly locally can expect to receive results on par, or sometimes even better, than PPC campaigns. This is mainly due to the fact that people searching online for a local solution will place a higher perceived value on the legitimacy of a local organic search result as opposed to one that is clearly a paid placement. Think about the last time that you searched for a local supplier -- didn't you place more trust on the local organic result as opposed to the more generic paid result? The response is most likely, yes. While PPC can be very effective in non-local searches, such as those for regional and national companies, organic search is still extremely powerful at the local level. This is another reminder as to why finding an SEO agency with thorough knowledge of the Port Macquarie area is so important.
Another effect that you will see is that the number of customers coming to your business from mobile searches will increase. A properly itemized local SEO strategy inevitably results in this. Having a more prominent presence in mobile search is another excellent way to rise above your competition. Mobile search is also, by as much as two to one depending on the industry, more effective in drawing in a prospective customer compulsively through your door than desktop search. This is due to the fact that mobile search is more frequently used when the client is at the most active stage of seeking out a good or service. Bottom line, the optimized local search on the desktop gets them interested in you when they are going through the all important research phase -- the optimized mobile search gets them when they are physically out and about seeking a solution.
Since the majority of local SEO strategies are dynamic and continuous, your business will also begin to experience ancillary benefits associated with the sustained higher rankings. The tactics used to realize the strategy will result in solid content that adds to your brand authority, Your website will be fully optimized in every way; visually, in navigability, and in quality of content. Your local company will eventually be seen, by both the search engines and the public, as the "go to" source for whatever you specialize in providing.
Simply put, as a local business local SEO is of paramount importance. It is simply not possible to remain relevant, much less outrank your competition, if you do not have a proper SEO strategy in place. While SEO services can be procured from many sources, finding an agency that is keenly aware about the specifics of the Port Macquarie market should be seen as a pre-requisite. It is the only way to be assured that the entire process, from strategy formation to continuous implementation of a tactical methodology, will be conducted in such a way that your business will obtain quantifiable results.
David James | SEO Port Macquarie Expert
Stop Losing Customers To Your Competition